1. what is content marketing
  2. what is content strategy
  3. why is content marketing important
  4. What is the content marketing strategy
  5. How SEO Plays a major role in Content marketing
  6. How to create a content marketing strategy
  7. How content marketing drives sales
  8. How to do keyword research for content marketing
  9. What is b2b content marketing
  10. How content marketing is changing the game
  11. How much do content marketers make
  12. How to create content for affiliate marketing

What Is Content Marketing?

Content marketing is a form of marketing focused on Strategically creating, publishing, and distributing content for a targeted audience online. That could be in the form of 

  • Blog post
  • Email 
  • Video Content
  • Poscast

Content marketing main Purpose is increasing brand awareness and engagement, attract visitors or users, generate sales leads, or drive purchases and revenue. 

What Is Content Strategy?

You Need Content Strategy Before you do Content marketing. In today’s social Era, getting the right message to the right customer at the right time is very crucial. Delivering your message to the right person is   requires brand-specific content strategy and tactics.

There was a time when you post 500-600 word article with 2-3% keyword dencity will boost your ranking. But these methods of content strategy wont work now, You need to work on various things like .

  • Define your goal
  • Focus your niche 
  • Understanding your audience
  • Measure your results
  • perform SEO Analysis

Why is content marketing important

Content marketing Is Important because It Build Trust, Generate Leads and cultivate customer loyalty. It also help in building the brand Image and most important build customer trust over brand.

Any key feature is that it Optimize your SEO and Generate more organic traffic for you. in a study it was proof that 70% of customer would like to read about brand or product before using or investing in it . Here your content marketing plays a very important role.

What Is The Content Marketing Strategy

Content marketing is a strategic marketing approach focused on creating and distributing valuable, consistent, and relevant content to attract and retain a clearly-defined audience — in return with an expectation of profitable action by the customer.

Content Marketing Strategy should vary according to time, Plateform, type of audience, region and objective as well. 

As a Content Marketing Company we Strategise this every time different as per our client needs.

How SEO Plays A Major Role In Content Marketing

In SEO we tend to find the Right and relevant Keywords So that They can Hire in Search Engine Result Page ( SERP ). Here Content Marketing and SEO ( Search Engine Optimization ) work as a team. Content Marketing help in boosting the SEO and embedded keywords will rank higher.

How To Create A Content Marketing Strategy

Any Brand on the mother earth can create a great presence among people if there Content marketing Strategy is Good. But each brand may have different Content marketing Strategy, now there is no such fixed solution or method which you follow for your content marketing strategy, it may vary from different factors which you can see below :

  • setting up your Goal, Mission and KPI’s
  • persona research.
  • Content Audit.
  • Content Distribution Strategy

How Content Marketing Drives Sales

Now you Have Created a great content but how does your content drive sales to you. It is very important to create relevant and valuable content related to your product and service you are selling. If you are able to provide and valuable and insightful information to your audience then you can definitely convert them into customers.

If you are able to do all below with your content then you can generate profits.

  • Gathering relevant audience for your niche.
  • Nurturing leads with important information.
  • Creating brand awareness and Improving it.
  • Buyer engagement with your brand should increase gradually.
  • Each buyer should get a Personalised experience.

How To Do keyword Research For Content Marketing

For Any Brand content marketing Keyword research is very important. There are so many free or paid tool available in the market do keyword research. I personally like SEMRush and ahrefs tool. for keyword research you should do all below 

  • Study your competitors.
  • find all short-tail and long-tail keywords.
  • Use tool like ahrefs and SEMRush

SEMRush Review

What Is b2b Content Marketing

B2B (Business to Business) content marketing is elaborate as a set of strategies that we create to distributing content with intend to drive traffic and creating brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales and generate profit.

How Content Marketing is Changing The Game

For ages, good content always helps in selling. But if your content marketing strategy or methods are not good then it will not reach the right audience. with good content, you can always attract new customers. It will help you in creating brand awareness and build a reputation. It sets up a trust and faith in your brand. Finally it generate a passive consistent revenue for you.

How much Do Content Marketers Make

Although the income depend on country to country but according to payscale below are the average a content marketer make.

An entry-level Content Marketer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,216 based on 12 salaries. An early career Content Marketer with 1-4 years of experience earns an average total compensation of $50,889 based on 160 salaries. A mid-career Content Marketer with 5-9 years of experience earns an average total compensation of $63,607 based on 36 salaries. An experienced Content Marketer with 10-19 years of experience earns an average total compensation of $63,725 based on 13 salaries. In their late career (20

How To Create Content For Affiliate Marketing

You might not know how various Influencers and bloggers make money through content, their main source is through affiliate marketing. Affiliate income is a passive and sustainable income. 

For Example, you write topics related to “Best Hosting sites” for example write about there speed, hosting price, hosting comparison and give affiliate links to for your preferred hosting site. if you will be able to rank your article then you will have a consistent passive income lifelong.

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    Author

    Over time I have nurture myself as a Marketing Specialist, I have served clients across the globe and love to eat different food and travel a lot. I have decided to spread knowledge of marketing and blogging.

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