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21 Best Email Marketing Software, Services & Platforms (2022)
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21 Best Email Marketing Software, Services & Platforms (2022)

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Picking the exemplary email marketing software is essential if you desire to create a list of dedicated and faithful customers. From shipping personalized emails to chasing engagement, the best email marketing software can actually assist you immensely to fulfill your goals. Moreover, In this guide, I reviewed and ranked the 21 best email marketing software. Also, I have selected my top 5 choices, so that you can also compare and select the best one for you.

Let’s begin.

Top 5 Email Marketing Software For The Best Possible Email Marketing





Price for 1 minute

Best Overall

Active Campaign

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Best For Small Business

Constant Contact

Grow your audience, send awesome emails, create social ads, and sell online with our all-in-one digital marketing platform.

Best For Marketers


With HubSpot Email create, personalize, and optimize your marketing emails without waiting on designers or IT.

Best For Automation


Thrive digitally with Sendinblue as it guides your business with the right marketing & sales tools through automation.

Best All-In-One


Simplify your marketing tasks and reach your goals with Moosend’s advanced automation features and thrust your email marketing forward.

Do you also want to hop straight to my top picks? My favored email marketing software is ActiveCampaign and Constant Contact.

Email marketing software offers you the most increased return on investment (ROI) in the midst of marketing channels.

Also, there are approximately 1.8 billion active Gmail users. To think about it in a way, all of the users could be possible customers.

How do you actually start with email marketing today and what all tools do you use?

The best email marketing services, software, and platforms all have various and distinct prices and features.

Most of the tools that I have reviewed worked really great – you just require to see the best that matches your requirements.

Even if you are sending cold emails or maybe peeking for Gmail add-ons and extensions to support sending more emails, there’s a way for you to work like this.

Well, by the end of this guide, you will surely be helpful with many things I assume.

  • Choose the best email marketing software established on your requirements.
  • It will let you save the most money on these business tools.

What is the Best Email Marketing Software?

To select from the best email marketing software, you should look out for more than one thing. You must research the price, template design, ease of use it provides, or maybe the automation and integration if you want to deeply use your email marketing software.

The best email marketing software should also permit you to design emails easily, and segment your list. Also, lets you personalize your messaging, and regard analytics reports.

And they should most significantly hit users’ direct inboxes. However, Email marketing is all about transmitting the proper message to the correct user at the correct time.

Here are my choices for the best email marketing software and services for you to try this year:

1. ActiveCampaign

Best Email Marketing Software ($9/month)

Email Marketing Software activecampaign logo

My Take On ActiveCampaign as your Best Email Marketing Software

If you wish to drive your client experience from something very minimal to lavish and efficient, then ActiveCampaign is absolutely the way to go. You get to enjoy a lot of features, From email list automation to a top-class lead scoring system, I absolutely suggest you go for ActiveCampaign for those serious about their email marketing.

Best ForOverall Email Marketing
Annual DiscountSave 20%

ActiveCampaign is precisely sitting on the top of my list as it is truly the best overall email marketing software because of its advanced automation elements and deliverability.

As the most intelligent tool on this list, machine learning recreates a critical role. 

With Predictive Actions, ActiveCampaign responds to tough questions about your customers to automatically take steps for you and guide them down the sales funnel.

Moreover, ActiveCampaign also incorporates 850+ other apps. These include apps like Facebook, Shopify, WordPress, and an entire lot more.

Automating your list segments is instinctive, and you can make list triggers and move users based on active and involved email content, sales follow-ups, and more additionals.

Email workflows through this email marketing software are robust and easy to manage.

All of this information syncs with their built-in CRM to provide sales teams with developed lead scoring.

Their lead scoring system is too flexible. However, If you’re not acquainted with lead scoring, it’s a way to reward points to individual email subscribers established on the actions of your preference.

Here are the steps: 

  • First, choose your engagement metrics. This can be anything from an open or click an email, all the way to content download or consultation request.
  • Next, you can add your own points to earn points and points based on these terms. These should be selected based on the level of effort and tendency to change.
  • Maybe an open email costs two points, and clicking a link is worth five points. Or actions such as not opening or unlisting are worth the wrong points. Once the subscriber has reached the pre-determined point limit, the subscriber data flow into the CRM for deals where it joins a new default category:
ActiveCampaign Lead Scoring Deals CRM Options

It’s a remarkable system that usually big companies employ to enable and encourage email leads in the most personalized manner possible.

Another really decisive selling point is email deliverability, rating higher than all other platforms on this list. Their email sends are the very less likely to be marked as spam and have an adequate chance of striking primary inboxes on Gmail and Outlook.

Key Features:

Email Marketing Software  active campaign features
  • One-on-one training permits you to get the most out of ActiveCampaign, and their team is always available to respond to any questions you may have.
  • Free shipping means you don’t have to stress about losing data or starting from scratch.
  • Good email marketing allows you to create newsletters and campaigns that will engage your customers and encourage them to shop.
  • Set up a welcome chain to introduce new subscribers to your product, and send a message to your customers to keep them informed of new products and auctions.
  • Site tracking helps you see how people interact with your website, so you can make changes to improve your conversion rate.

User Experience:

Email Marketing Software activecampaign user experience
  • Once you have subscribed, a step-by-step Automator automatically lets you quickly create your first marketing campaign.
  • After that, an intuitive interface makes it easy to track your progress and make changes as needed.
  • In addition, visual elements give you a clear idea of ​​your progress and help you focus on the more important tasks.
  • You can add triggers, specified set delays, and schedule your campaign at any time.
Email Marketing Software activecampaign user experience


Email Marketing Software activecampaign pricing

The pricing of this email marketing software is actually based on the account attributes and the length of your email list.

  • Lite: $9/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom Pricing

In addition, All plans come with a 14-day free trial.

What I Like/Dislike About ActiveCampaign:


  • The interface is intuitive, making it easy for roaming beginners.
  • The ride and support teams are excellent, providing useful resources and guidance when needed.
  • Additionally, campaign management is a breeze with ActiveCampaign.


  • Reporting and integration is sometimes a challenge to understand and apply.
  • The use of tags can be confusing and challenging to keep track of.

Product Updates:

  • The advanced App Studio verification log lets you quickly and easily see who has accessed your account.
  • Create your own customizable items. In addition to the required encoding, you can now create custom fields to store any required data.
  • Add a personalized signature marker to personal emails to make them unique and stand out in the inbox.

Comprehensive, ActiveCampaign is the most useful tool if you’re examining the best email marketing, CRM, and automation tool in one place.

Get started with ActiveCampaign.

Try ActiveCampaign

2. Constant Contact

Best Email Marketing Service for Small Business ($20/month)

Email Marketing Software  Constant-contact logo

My Take On Constant Contact as your Best Email Marketing Software

I highly suggest Constant Contact as the email marketing software of preference for various small businesses. Constant Contact delivers all the digital marketing tools in one interface for email marketing, increasing your list, social media, and automation. These all deliver an all-in-one solution for small businesses and start-ups.

Best ForSmall Businesses
Annual DiscountNo

Constant Contact has been in the email marketing area since 1995. However, it got its permanent name Constant Contact back in 2004.

In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.

As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.

They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.

One of their most unique features is an event management and the ability to manage invitations, registrations, and tickets:

Email Marketing Software  Constant Contact Event Registration Features

Also, this one specifically has like over 90% Email deliverability rate. That is, it is above average and usually considered as highest.

Key Features:

Email Marketing Software  constant contact features
  • Email Marketing: With Regular Contact, you can create great email newsletters and campaigns to engage your customers and encourage them to shop.
  • List Growth: The tools to grow your Contacts list regularly make it easy to grow your email list to reach more customers.
  • Social Media Post: With Regular Contact, you can post on social media platforms such as Facebook and Twitter to keep your customers informed of new products and sales.
  • Default: Contact Default features allow you to send welcome emails to new subscribers, track down potential customers, and much more.
  • A / B testing: A / B testing allows you to test different versions of your email newsletter or campaign to see which one works best.
  • Login Pages: Regular contact pages allow you to drive more traffic to your website and increase conversions.

User Experience:

Email Marketing Software constant contact user experience

You are capable of using a WYSIWYG, that is, (what you see is what you get) editor. This is easily customized and can even customize your email templates, As it is a very visual platform.

You can also test with the many pre-built automation prospects to find an excellent fit for your business.

You can also construct your own landing website efficiently, having a blog, landing pages, and email forms all in one site.

Email Marketing Software  constant contact user experience

Also Read: 17+ Best VoIP Providers of 2022 (Phone Services Ranked)


Email Marketing Software  constant contact pricing

The pricing of Constant Contact is tiered established on the number of email connections in your list.

The paid plans begin at $20/month for up to 500 contacts.

The drip campaigns that they offer are easy to use and intuitive.

You can make simple sequences, but can not combine conditions or use advanced filtering.

What I Like/Dislike About Constant Contact:


  • Special marketing messages make it easy to create targeted campaigns to engage your customers and encourage them to shop.
  • Additionally, the ease of making a list saves a lot of time.
  • I am also grateful that Constant Contact provides professionally designed templates for those who want to create good email newsletters but do not have the time or design skills to create their own.


  • Additional messaging options can help you understand the effectiveness of email marketing.
  • Sometimes, changes made to content are not saved which can be frustrating.
  • Support can be quick to answer questions

Product Updates:

  • Reset your verification features without the need for contact support so you can get back to your account immediately if you lose your phone or 2-factor authentication device.
  • You can export from Canva directly to the Contacts image gallery to quickly and easily add images to your email newsletters and campaigns.

Eventually, if you’re examining niche features like event management and also desire top-notch email deliverability, Constant Contact is the best option for you.

So, to conclude, They are my top 2 choices for email service providers this year.

Try Constant Contact.

3. HubSpot

Best Email Marketing Software for Marketers (Free – $50/month)

Email Marketing Software  HubSpot Logo

My Take On HubSpot as your Best Email Marketing Software

Are you looking for a combination of marketing power that’s easy to use? In that case, my pick would be Hubspot, as it provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your business to scale. With various hubs for sales, marketing and operations, you will find all the tools you need for your business.

Best ForEmail Integration
Annual DiscountYes – Save 10%

HubSpot is considered the most integrated marketing package on the demand.

To use their email marketing software is really easy and is designed in a very efficient way. It delivers functions like optimization or sending fantastic-looking emails.

They deliver a ton of custom features and you can choose and plan and upgrade whether you’re a small business or large enterprise.

These templates permit you to add text, images, buttons, dividers, and all additional kinds of assets and layouts.

I discovered their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:

Once you’re all sure and set with your email design, the preview is based on additional recipients, devices, or email consumers like Gmail, Apple Mail, and Office 365.

This tool is awesome to use. Email subject lines, preview text, and the content itself can examine very distinct based on the end user’s email client.

These previews guarantee that your emails look great in any inbox.

One strength of HubSpot is Personalization. For example, Like any other standard tool, you can personalize content based on common merge tags like the recipient’s first name.

HubSpot makes it a little easy. You can also personalize the range based on a user’s device, list segment, and geographic location.

Moreover, you can A/B test your subject lines and content to assure that you maximize your email open rates and click rates.

Next up, when you’re all set to hit send and publish your email, you can utilize their Smart Send functionality. This feature lets you adjust your send time to maximize engagement.

After mailing your email, it’s now time to look at your metrics.

The HubSpot analytics dashboard offers you data on your opens and clicks, plus outstanding information on the amount of time spend regarding your email. 

With HubSpot, you can now view if your subscriber has Read, Skimmed, and looked at your email. This is literally the best reporting tool that will show you how engaging your content is.

Email Marketing Software  HubSpot Email Marketing Analytics Report

For instance, you might see that subscribers are solely glancing at your emails for a little time.

This data allows you to know which kinds of email content ought to be improved.

Invariably hitting users’ inboxes is yet another benefit of HubSpot. They have a beneficial 99% email deliverability rate. 

The major reason that HubSpot is #3 on my list is that their email marketing platform is just a single aspect of their product.

The actual benefits majorly come with their Marketing Hub Starter Package.

Key Features:

Email Marketing Software  hubspot features

This full marketing platform contains email marketing and everything that you need to align your marketing and sales efforts:

  • Make beautiful emails without designers or IT using HubSpot’s easy and simple to use drag-and-drop email builder.
  • You can increase the engagement by using the Boost email engagement with HubSpot’s built-in tools for A/B testing, email automation, and segmentation.
  • Plan emails in advance to send them at an excellent time for your audience.
  • Guard the data of your clients by using HubSpot’s GDPR-compliant forms and opt-ins.

HubSpot is my #3 pick for the best email marketing software for one easy and uncomplicated reason: It completely aligns your inbound and outbound marketing in the easiest and most effective way possible.

Also Read: 51 Real Ways To Make Money At Home ( No Restriction On Age ) [2022 Update]

User Experience:

Email Marketing Software  hubspot user experience

With answers that incorporate all of your marketing tools into one place, HubSpot delivers a very streamlined adventure.

The visual interface allows you to effortlessly see your improvement and results for each campaign.

You can also build custom reports to get even better insight into your marketing routine.

In extra, you can examine the health of your marketing drives with built-in analytics tools.

There are also support features right there on the platform so you can get solutions to your questions quickly.

Email Marketing Software hubspot user experience


Email Marketing Software hubspot pricing

I suggest you get started for free, then elevate gradually to their Marketing Hub Starter Package for $45/month.

What I Like/Dislike About HubSpot:


  • Workflow: You can effortlessly automate your email marketing processes with HubSpot’s workflow tool. This is a massive time-saver and lets you concentrate on other aspects of your business.
  • List building functionality: With HubSpot, you can very quickly and efficiently build lists of subscribers. This is a wonderful way to increase your email list and acquire more customers.
  • People at the Support system are great: The support team at HubSpot is very ultra-responsive and helpful. They are consistently willing to reply to any queries you may have and help you troubleshoot any problems you may be having.


  • Not consistently obvious how to accomplish assignments leading to a bit more of a learning curve
  • Onboarding activities can be more direct and concise

Product Updates:

  • Custom feedback surveys: You can now make custom feedback surveys to gather data from your customers. This is a wonderful way to gather insights about your outcomes or services and enhance your customer experience.
  • HubSpot’s payments feature: You can use HubSpot’s payments feature to take payments and donations straight through your website. This is a significant way to improve conversions and revenue.
  • More than 50 new HubSpot-built data sync integrations: HubSpot has counted 50+ new data sync integrations, so you can effortlessly connect your account with different software platforms. This is a fantastic way to streamline your workflows and will save you a lot of time.

Try HubSpot

4. Sendinblue

Best Email Marketing Service with Automation on a Budget ($25/month)

Email Marketing Software sendinblue logo

My Take On Sendinblue as your Best Email Marketing Software

Even if you desire to speak to your clients over email, SMS, or chat, Sendinblue permits you to communicate and interact with them in the best manner possible. If you’re inquisitive about obtaining in touch with your list utilizing multiple methods, I highly recommend you to check out Sendinblue.

Best ForEmail Automation
Annual DiscountNo
Email Marketing Software sendinblue homepage

Sendinblue is a super fun and easy-to-use email marketing service with a no-cost plan that permits unlimited contacts, and 300 email newsletters send per day.

If you’re severe about expanding your list, you can utilize their Lite plan which starts at $20/month and lets you send up to 40,000 emails sends per month and no everyday sending limit.

Their free medium is all constructed for ease of use.

Its clarity permits you to effortlessly create clean-looking templates, automated welcome emails, and website opt-in forms also.

They even present live chat and CRM in their free plan, which contains one automation workflow for up to 2,000 contacts.

Also Read: How To Download YouTube Videos In Mobile & Desktop (2022)

Sendinblue too utilizes machine learning and AI to send emails at an adequate time of the day to maximize engagement.

You can even view real-time statistics with essential reports that supply metrics like open rates, click-through rates, deliverability, and heat maps.

One of their most useful features is their email automation workflows.

These let you plan triggers and put your subscribers through custom workflows established on actions they carry on your website and in the funnel:

Email Marketing Software Sendinblue Marketing Automation Workflow

These automated triggers construct actions like sending emails and SMS messages, segmenting your connections into separate lists, and revising their information in your database.

Key Features:

Email Marketing Software sendinblue features
  • SMS Marketing suggests that you can now send text messages to your connections in addition to email. This is a prominent way to get more people and get more engagement respectively.
  • The Chat feature allows you to intercommunication with your contacts in real-time. This is a splendid way to create stronger relationships with your customers.
  • Transaction Email allows you to keep track of your transactions and follow up with your connections. This is a distinguished way to improve sales and conversions.
  • Get more additional engagement by launching Facebook ads straight from Sendinblue. This is a sumptuous way to acquire more people and get more leads.

User Experience:

Email Marketing Software Sendinblue user experience

Sendinblue makes it uncomplicated to create your first marketing campaign. Also, they are made a walkthrough that will help you learn it easily.

The intuitive interface drives it really effortless to keep track of your improvement and make changes as needed.

You can even let the medium find the most appropriate time to send emails based on your recipients’ previous best engagement times.

Email Marketing Software Sendinblue user experience


Email Marketing Software sendinblue pricing

If you like advanced email marketing automation software on a proper budget, you can get your work started with their Lite Plan for $25/month.

What I Like/Dislike About Sendinblue:


  • It’s specific to integrate this medium into any third-party service.
  • You can even complete an email marketing campaign within minutes.


  • Sometimes, the quest of inquiry does not find the right contacts, which can be frustrating.
  • The complimentary / no-cost plan can sense insufficient for testing and exploring all the platform’s features.

Try Sendinblue

5. Moosend

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

Email Marketing Software moosend logo

My Take On Moosend as your Best Email Marketing Software

I positively suggest Moosend if you desire to send custom emails that work really great on any device. With a drag and drop email consumer that’s comfortable to use, list segmentation tools, and in-depth data analytics, Moosend lets your business market for itself and make you money.

Best ForEmail Personalization
Price$9/mo-Custom plans
Annual DiscountYes – Save 22%

Moosend is an email automation tool that allows you to build your email list, personalize your notes and messages, and automate jobs so you can concentrate on customer relationships. 

They have instinctive drag-and-drop email templates in their campaign builder. This widget lets you add images, text blocks, social icons, and more added to your emails.

They have an extensive library of email templates with various layouts that are responsive and look prominent on desktop or mobile.

Key Features:

Email Marketing Software moosend features

The area in which Moosend stands out is the automation features. That is, by Utilizing their “Recipes” (pre-built automation templates), you can now automate messages via upsells, customer engagement, and customer commitment.

Every automation comes with three main components. These are triggers, control steps, and actions respectively.

When you incorporate all three, you can easily filter the list of the email and send sequences when your specified actions happen.

Also Read: 13 Best Backlink Checker Tool | Free & paid Option ( 2022 )

Some other key Moosend features include:

  • Landing Page Builder Tools: Build custom web pages with email sign-up forms to improve conversions.
  • Automation Workflows: These templates even let you personalize your emails and encourage customer relationships with comfort.
  • Custom Opt-In Forms: You can now design and build custom forms to let your visitors subscribe to your email list effortlessly.
  • List Segmentation: With the feature of list segmentation, you can easily Segment your list based on customer behavior, for example, the engagement metrics, disown the cart emails, and more.
  • Reporting Tools: Their analytics tools help you in providing a bird’s eye view of all of your important email metrics.
  • Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.

User Experience:

Email Marketing Software moosend user experience

Well, as you must know by now, there is a wide range of conditions and actions that you can allow to trigger your emails. To make them more interesting and better in a way that it is really easy for the customers and subscribers to reach. Also, making it easy to create a vert decent looking marketing automation campaign.

You can even operate the visual interface to notice your progress and results for each campaign.

Moreover, you can even specify many settings that will allow you to fine-tune your campaigns for even better results.

Email Marketing Software moosend user experience


Email Marketing Software moosend prices

The pricing pattern for Moosend is actually based on the number of subscribers that you have on your email list.

They basically provide a no-cost plan for users having like under 1,000 subscribers and include sign-up forms, reporting, and the ability to send unlimited emails. 

Moosend paid plans to begin at a very nominal price of $9 per month and ranges up with the number of subscribers. Every plan that is paid comes with access to page builder, SMTP servers, and to send transactional emails.

Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).

What I Like/Dislike About Moosend:


  • An easy-to-use interface and dashboard are very accurate.
  • Campaign reports and performance monitoring are also beneficial when preparing your campaigns.


  • Importing a CSV file is difficult to understand and follow.
  • The Moosend predictive page builder interface can be confusing to use at first.

Product Updates:

  • Now you can see the latest action taken on your site.
  • Sort and filter by default by name, list, or date, allowing you to easily find the tools you want.

If you are looking for advanced email automation tools, try Moosend.

6. Mailerlite

Best Ease of Use and 24/7 Support (Free – $10/month)

Coming to talk about Mailerlite, it has like over 600,000 customers around the World.

They have like this very flexible tiered plans that are based on the size of your contact list, which means how many subscribers you have.

They are pleasingly comprehended for their comfortable user interface, responsive email designs, and excellent 24/7 phone support and email support.

You can start with their forever free plan if you have less than 1,000 email subscribers.

Email Marketing Software mailerlite homepage

This free plan has limited features and allows you to send up to 12,000 emails per month.

Boosting to their $10/month plan offers you access to all features that allow your email marketing strategy, which includes a landing page builder, embedded forms, and pop-ups.

With Mailerlite, you can follow your email marketing outcomes with a click map and open by location reports.

Also Read: 101 Inspirational Quotes For Entrepreneurs

They also supply some other outstanding features, including:

  • Live 24/7 customer support via chat and email
  • A powerful and easy to use landing page builder
  • Ecommerce integrations with the top platforms
  • Email surveys
  • Template Gallery
  • Amazing email deliverability


Email Marketing Software mailerlite pricing

With a no-cost plan for up to 1000 subscribers, Mailerlite’s pricing programs present something for everyone.

General, if you’re examining for flexible pricing, want outstanding deliverability, and don’t really have a considerable list yet, give Mailerlite a try.

Try Mailerlite

7. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

Email Marketing Software geresponde homepage

GetResponse is an all-together online marketing platform to expand and enhance your business.

They deliver email marketing campaigns, high-converting landing pages, and webinar software to assist your marketing endeavors.

The true standout here is Autofunnel – a tool or maybe feature as you can know comes with 30+ ready-made landing pages, email templates, and successions to generate sales. And you can select your end goals.

Even if you desire to drive lead generation, product sales, or have to work with the webinar registrations, Autofunnel is the answer.

Also Read: Blogger VS WordPress Which One Is Better and Why? ( Comparision Guidelines )

They’re highly optimized to facilitate your email list and maximize your funnel’s modification rates:

Email Marketing Software GetResponse Autofunnel Tool

However, On the downside, a few of their 500 templates might look a bit outdated sometimes, and they have middle-of-the-pack deliverability corresponded to others on this list.

Nevertheless, one of GetResponse’s greatest and most significant strengths is its smart automation tools.

Operating these features, you make multiple advanced conditions to segment your lists, not manually but automatically.

Their drag-and-drop builder is even very instinctive and makes designing high-quality emails a snap.

To sum up this tool, GetResponse is considered one of the best email marketing tools to construct automated sales funnels and landing pages.


Email Marketing Software getresponse pricing

It comes with a free plan, if you have like a little less or up to 500 contacts, you can test out this key to see if it’s right for you.

However, the Basic Plan at $15.58 per month, Plus at $48.8 per month, and the Professional at $97.58 per month.

Also, you get to save around 18 and 30% with like an annual plan. Try GetResponse.

8. Pabbly Email Marketing.

Excellent Inbox Delivery and Independent SMTP Service ($24/month)

Pabbly is an online platform, which delivers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleansing.

Even, it delivers a complete business management bundle of all these tools at a very lower cost named Pabbly Plus.

Pabbly’s email marketing service does not actually restrict you to features like marketing automation, list management, segmentation of subscribers, autoresponder emails, etc. even if it’s a paid or free plan.

You can facilely integrate in-built or 50+ external SMTPs and can easily send emails without any additional charges.

Email Marketing Software pabbly homepage

With Pabbly Email Marketing, you can extend your email marketing performance by running campaigns and sending bulk emails to all your prospective users in just one click.

Also, it abides bounce and spam complaints on almost all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.

Some additional important features contain:

  • Some highlight elements of Pabbly Email Marketing include:
  • User-friendly drag-and-drop email editor
  • 500+ Email templates that bear all types of customizations
  • Gather leads & business-related information through its subscription forms
  • Combine multiple SMTPs to route emails via multiple vendors
  • Enhance open rates by removing the invalid emails from your checklist with MX cleaner
  • Mail automatic follow-up emails to non-opens
  • Use autoresponders and interact with the users without any manual actions
  • Automatically send emails on pre-set schedules for hiring the subscribers

Also Read: 15 Easy Ways To Improve Your SEO Instantly

Its email medium has a 99% delivery rate and they’re a fantastic option if you’re looking for a service to regularly clean your list and keep your database up to date.


The pricing for Pabbly Email Marketing is founded on your number of subscribers.

Email Marketing Software pabbly pricing

Get started with Pabbly Email Marketing. Try Pabbly

9. ConvertKit.

Great Email Marketing Software for Bloggers ($9/month)

Email Marketing Software  convertkit homepage

ConvertKit is basically built by creators, for creators.

They comprehend their client’s needs and understand what it takes to expand an online following.

They brag attractive forms, increase conversion rates with automated emails, and organize your subscribers to the topmost engagement.

For bloggers scrutinizing to send personalized, text-based emails, their designs look like they’re coming right from Gmail.

Additionally, they deliver pretty advanced email sequences based on on-site actions and actions which come within emails.

Their developed triggers make for some amazing list segmentation alternatives:

Email Marketing Software ConvertKit Features Email Sequences

ConvertKit is likewise a powerful pick for a few main reasons:

  • You can utilize advanced segmentation based on different movements to personalize your email funnels.
  • Your text emails seem to be professional and don’t have annoying email branding.
  • The best emails for your blog will be precisely text. Don’t worry about flowery design features, adding your logo, or a ton of imagery.

Eventually, it’s an excellent platform for lead funnels.

For instance, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email.

They wouldn’t use an image-heavy marketing email full of company branding.

Must Read: 8 Digital-Marketing Tips for Bootstrapped Startups


Email Marketing Software convertkit pricing

With a free plan for up to 300 subscribers, their paid plans start at $9/month. This makes it a great choice for bloggers focused on building high-converting sales funnels.

Get started with ConvertKit – my top choice for bloggers. Try ConvertKit

10. Omnisend.

Best Omnichannel Email Marketing Service for E-commerce ($16/month)

Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more.

Over 70,000 marketers use their email marketing software in 130+ countries.

Email Marketing Software omnisend homepage

For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices.

They do this by knowledge of website browsing behavior and user device choices based on any custom events that you create.

For example, you can track user actions on your website and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

And they integrate with all of the top eCommerce platforms.

Whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales.

With their $16 per month Standard Plan, you can send 6,000 emails/month and get access to their automation features.

These include interactive signup forms and email elements, SMS marketing, notifications, and product recommendations.

This feature set is excellent for e-commerce conversion speeds as users will receive messages based on the products they’ve interacted with on your site.

Omnisend is one of the best choices for omnichannel labels who want to actually market (and remarket) to their visitors.


Email Marketing Software omnisend pricing

You can get begun with their free plan and their produced plans start at $16/month. Try Omnisend

11. Gist

Best All-In-One Marketing Software (Free – $29/month)

The heart is marketing automation, live chat, and email software that delivers a full 360-degree view of your business.

Email Marketing gist homepage

They even feature advanced tools like event tracking to catch what people do on your website, as well as a learning base to deliver customer support in an automatic way.

Where Gist really excels is through its chatbot features.

Their GistBot pre-qualifies information and book meetings 24/7 for your sales teams – all with a modern sense and in any language.

You designate conversations to other members of your team, send private notes, and manage your conversations with easy open/close statuses.

Further, their automation tools allow you to make visual workflows to engage and transform customers.

You construct actions and tags to understand customer behavior, segment your audiences, and utilize timing variables to transmit the right message at the right time.

Overall, with state-of-the-art live chat, event management, and marketing automation, Gist is a fantastic all-in-one marketing solution for companies looking to improve leads for their sales team.


Email Marketing gist pricing

You can start for free with 2 support seats included.

Try Gist

12. Automizy.

Email Marketing Tool that Improves Open Rates by 34% ($29/month)

Email Marketing automizy homepage

Automizy is an email marketing medium that is created to improve your open rates, by providing you all the necessary tools to create your emails stand out in a packed inbox.

Automizy delivers the basic email marketing feature set that contains sending campaigns, building automation, building forms, and organizing your contacts.

You’ll bring everything you require to reach your email marketing goals, all in one instinctive interface.

When operating Automizy, you’ll gain entrance to proven email marketing best methods to assist you to increase your open rates with built-in best practices, construct email automation, automatically resend campaigns to non-openers, save time with email templates, and automation blueprints.

To maximize your email available rates, Automizy delivers an email subject line tester so you can get scores for your topic lines before mailing them.

This feature allows predicting subject line performance founded on data from over 1 million campaigns.

Lastly, you can AB test automatic emails. Note up to 4 subject line variations and allow our AI optimize.


Email Marketing automizy pricing

Get initiated for $29/month and you get entry to all features which include the user-friendly email workflow builder to map your best-converting mail sales funnel.

Try Automizy

13. AWeber.

Best Email Marketing Software for Small Businesses with Helpful Support (Free – $16.15/month)

Email Marketing aweber homepage

Over 100,000 email marketers use AWeber with components served best for small businesses.

Along with its high-quality email and phone support, and helpful support reports and videos, you get responses fast and can concentrate on developing your business.

Like other tools on this list, they offer drag-and-drop email builders, list management tools, and analytics information.

With AWeber list management, you can import an email list and construct a database from common file varieties like XLS, XLSX, TXT, CSV, and TSV.

They create it painless to manage your lists with any restrictions you initiate automatically.

Further, with their marketing automation tools, you can make an autoresponder workflow established on actions like email opens, link clicks, site visits, and investments.

One selling topic is their 700 design templates – this corresponds to 500 with GetResponse and just 80 with MailChimp.

Few of their templates look obsolete, but some even look outstanding and remind me of high-quality Instagram advertisements.

They even just terminated the ability to use web fonts in complement to standard fonts.

All around, with the insubstantial amount of template designs, practical support team, and understanding base, AWeber is an ideal preference for small business proprietors.


Email Marketing aweber pricing

You can get initiated with AWeber’s free plan, which provides you permit to nearly all of its features, counting unlimited landing pages, sign-up forms, automated email campaigns, 100s of powerful integrations, and award-winning 24/7 consumer support. AWeber’s Pro plan begins at $19/month and is established on the number of subscribers or consumers you have on your list.

Try AWeber

14. Campaign Monitor.

People-First Company with 99% Customer Satisfaction ($9/month)

Email Marketing campaign monitor homepage

Campaign Monitor was established in 2004 and is an immaculate all-around email marketing platform.

There isn’t just a specific or outstanding feature that sets them apart. Nevertheless, there is something to be spoken about accomplishing everything well.

With a 99% customer fulfillment rate and a Giving Back program, they are a multinational company with people-first significance.

Campaign Monitor workers expend thousands of volunteer hours every year.

They deliver groceries to local food banks, gather up trash from local parks and beaches, and even contribute by donating supplies to at-risk youth groups.

Their unique email template designs are excellent for non-profits and businesses alike. Moreover, its consumer service and people-first approach allow them to stand out from the pack.

Preferably, their email builder offers users complete customization of their plans down to personal web fonts and color options.

If brand measures are important to your business, you can close sections of emails with their Premier Plan. These counted security benefits keep your brand consistency intact.

A bonus is the capability to add videotapes to your emails from either YouTube or Vimeo.

Following, their industrialization suite is comparable to other media based on triggers and email activities.

Data segmentation is even a winner with Campaign Monitor, as you can ban multiple segments and build advanced rules before sending it to the clients.

Moreover, they have over 250 pre-built integrations to link with 3rd party apps like Salesforce, Magento, and WordPress.


Email Marketing Campaign Monitor Pricing Plans

Ultimately, pricing is a little higher than other tools on this checklist. Their Basic Plan is $9/month and allows you to send 2,500 emails.

Once you strike this limit, I suggest their Unlimited Plan for $29/month.

Pay alert to your list size – pricing scales fast based on the length of your list.

For instance, with a checklist of over 25,000 subscribers, the Basic Plan costs $299, and the Unlimited Plan costs $699.

Essentially, if fast support and well-designed templates are your top priorities, Campaign Monitor is worth a try.

You can get started with a completely free account to test out their features.

Try Campaign Monitor

15. Mailchimp.

One of the Biggest Names in Email Marketing (Free – $14.99/month)

MailChimp is one of the greatest names in email marketing with throughout has around 1 billion emails mailed every day on their medium and over 14 million customers as of 2017.

Email Marketing mailchimp homepage

Their free plan offers users a user-friendly interface and up to 2,000 subscribers and 12,000 emails sent per month – more than adequately if you’re a small business.

Their free program contains autoresponders, transactional emails, analytics, and tons of third-party integrations.

There’s an unrestricted Mailchimp app too for iPhone and Android.

They demand based on the size of your email list, so if you go over the verge of 2,000, you enter their 2,000-2,500 plan at $30/month.

Across the board, MailChimp may be the most prominent free email marketing service on the demand, with over 17 million users as of a few years back.

Nevertheless, they are not very prevalent on my list as everyone uses them, but there are a bunch of other good options that can make more customized emails.


Email Marketing mailchimp pricing

If your requirements are basic and you desire one of the more basic options, give MailChimp a try.

Try Mailchimp

16. Mailigen.

Best for Integrations 

Email Marketing mailgen homepage

Mailigen is basically a cloud-based email marketing solution that caters to little and midsize businesses across initiatives including e-commerce, promotion, banking, media, and more.

Email Marketing Mailigen Drag-and-Drop Content Blocks

Key features contain email list segmentation, email automation, drive analytics, sign-up form builders, pre-made templates, and online surveys.

Besides, users get entrance to online survey integrations and text messaging abilities.

Mailigen lets users drag text boxes, images, and other elements to create the ideal marketing emails.

The solution delivers users with design tools and configurable templates as well as email techniques that allow users to make and manage their campaigns.

With nine additional kinds of content blocks, you can configure emails with comfort, and actually, add dynamic range with if/or statements:

Another strong feature is functionality with its available API.

Mailigen delivers integrations with the most prominent plugins out there like Zapier and WordPress.

Also, they combine with e-commerce platforms and social platforms like Facebook and Twitter.

Pricing is tiered and rises established on your number of email subscribers.

For small lists with at least up to 500 subscribers, it’s $10/month.

If you have 2,500 subscribers, you’ll spend $25/month, and this drives up to $400/month for 100,000 subscribers.

They deliver customized high-volume pricing if you have around 150,000 on your list.

Email Marketing mailgen pricing

If you’re searching looking for a strong email marketing assistance that combines lots of apps and has an open API, you can obtain started today with a 30-day free trial.

Try Mailigen

17. Benchmark.

Best Drag-and-Drop Email Templates ($13/month)

Benchmark is an effortless, full-featured email marketing software.

Its major features contain an intuitive email builder, advanced automation campaigns, and tools like surveys, votes, and opt-in pop-ups to increase your list.

Email Marketing Benchmark Email Marketing

First, you can count their email sign-up forms and pop-ups to get users to enter your list.

When they join, you can utilize triggers to count them to automated email workflows like welcome series, post-purchase sequence, dumped cart emails, and more.

Once users are on your checklist, you can encourage them with surveys, polls, and extremely-designed emails (on all devices) to create a loyal following.

Benchmark even features analytics devices like A/B testing subject lines, content, and delivery times.

Moreover, they feature a generous inbox checker to preview what your email will appear like on all email media.

Eventually, they incorporate 300+ other services. Fellowships possess a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and tons of other SaaS media to expand your email system.


Email Marketing benchmarkemail pricing

You can even test Benchmark for free and boost to their premium plans that start at $10.50 a month.

Try Benchmark

18. SendPulse.

Best Omnichannel Email Marketing Software (Free – $6.40/month)

Email Marketing sendpulse homepage

SendPulse is a moderately new free email provider established in 2015 with some outstanding recent reviews both by novices and more progressive users.

Their complimentary mail plan is pretty abundant and lets an email list of up to 2,500 subscribers and up to 15,000 emails per month.

Email Marketing SendPulse Omnichannel Email Platform


Email Marketing sendpulse pricing

If you wish to boost to a premium plan and withdraw the limits, programs start at $6.40 (billed annually). 

Although the free plan delivers high limits on email sends, some users have encountered slower performance and restricted template options.

Nevertheless, advanced elements like SMS workflows and push messages to numerous devices make up for any implementation problems:

Moreover, when you sign up for a SendPulse budget, you can get created for free, or receive a $50 discount when you upgrade with my link below.

Try SendPulse

19. MoonMail.

All-In-One Cloud-Based Email Marketing (Free – $44/month)

Email Marketing moonmail homepage

MoonMail is also a cloud-based email marketing tool operating mostly with Amazon AWS.

They are a significant omnichannel option and can mail messages via email, Voice, SMS, WhatsApp, plus Facebook Messenger, and chatbots.

This state of event-based communication is immaculate for marketers examining to extend their messaging outside of just email.

They too have a drag-and-drop editor and templates.

One compensation is their interactive email headings.

With HTML and CSS, you can alter add features like menus, color changes on hover, fades, ambiguity changes, and more.

Moreover, they deliver excellent customer support and a robust knowledge base to assist with common questions:

Email Marketing MoonMail Knowledge Base

MoonMail’s free plan is rather limited. It offers you up to 2,000 recipients, and one campaign sends per day, but you can just send to 10 recipients or subscribers per campaign.

Nevertheless, a big selling point is that they permit users to simply settle for emails sent vs. based on the numeral of subscribers on your list.

Their available API lets you transmit messages via WhatsApp, Facebook Messenger, or other chatbots.

They even have a native Shopify app that enables e-commerce merchants to send autoresponders and vacant cart emails to conceivable customers.

For marketers and small businesses examining to send more diligent and interactive emails and utilize APIs to extend their reach, MoonMail is an exemplary choice.


Email Marketing moonmail pricing

Your most useful bet is to leverage their $44/month Lite Plan.

This program permits you to store complete contacts in your email list, and mail up to 50000 emails per month.

It also delivers automated email bounce managing, spam reports, compliance tracking, automation, and premium support.

Try MoonMail

20. Ontraport.

Best Full-Lifecycle CRM for Email ($79/month)

Email Marketing ontraport homepage

When you assume email marketing, the term Ontraport might not instantly come to mind.

Nevertheless, they have been in the industry for 13+ years, have over 100 employees, and earn over $10MM in revenue per year.

They’re best understood as a customer relationship management (CRM) tool rather, than an email marketing platform secondly.

Its central feature is its Campaign Builder, which is visual marketing automation and lives reporting platform.

With this tool, you can construct advanced sequences and cooperate with different users in real-time:

Email Marketing Ontraport Campaign Builder Dashboard

Ontraport has a strong and assertive block-based editor with lots of useful contextual support and hovers buttons to assist you with any issues you head into while building campaigns.


Email Marketing ontraport pricing

However, there is one drawback as well. There Basic paid plan begins at $79/month and only permits 1,000 contacts, which isn’t scalable.

For instance, once your email list increases from 1,000 to 2,500 subscribers, the monthly cost almost doubles to $147/month.

Eventually, this device is most satisfactory for sales-driven organizations in high-end B2B or B2C industries – businesses where automation and deals & sales workflows are more consequential than sending bulk emails to extensive lists.

You can get commenced with Ontraport free for 14 days with no credit card needed.

Try Ontraport

21. Mailjet.

Good for Larger Lists (Free – $15/month)

Mailjet is an email marketing service that began in 2010 and is established in Paris.

With a really catchy and trendy name like Mailjet, you’d anticipate lightning-fast email services – and they do deliver that to a particular extent.

With their free program, you get 6,000 email sends per month or 200 email lessons per day for unqualified contacts.

These components work if you have an extensive list, but ship a few total emails per day.

Email Marketing mailerlite homepage


To terminate the send limits, get a permit to 24/7 support, and transmit up to 15,000 emails per month, you can opt for their commands for $15/month.

With an uncomplicated and instinctive user-friendly interface and no cap on list length, Mailjet is one is a useful tool for larger lists.

Try Mailjet

What is Email Marketing?

A straightforward email marketing purpose is the benefit of email to promote products or assistance.

Even better, email marketing is a method to utilize email to nurture and grow relationships with your email subscribers to achieve an ending goal like a sale.

Email marketing is just one way of digital marketing, which also possesses something like search engine marketing, social media, SEO, blogging, etc.

Before email, direct mail was a method to get customers in their mailbox.

Email marketing carries this strategy online by mailing messages to users electronically to their email inboxes.

Unlike direct mail, email needs a user to opt-in to your email list to obtain your news.

How Does Email Marketing Software Work?

Email marketing software (or email marketing) uses online forums to send bulk email messages to your subscriber list.

This strategy allows you to get better new customers, improve relationships, and promote customer loyalty.

With email marketing campaigns, you can quickly and easily reach your audience where they are without having to pay for expensive advertising on Google or Facebook.

The best email marketing software works using some of these key features:

  1. Default.
    Ability to send email sequences when a user joins your mailing list or takes action on your website. This may include buying or leaving their shopping cart.
  2. Custom email templates.
    Email campaigns drag and drop remove code coding requirements for emails so you can focus on adding content and images to your emails.
  3. Powerful content.
    You can use merge tags in your emails to customize each member of your email list, alternately.
  4. List classification.
    As you continue to associate with your email list, additional data you collect, including open prices, interests, purchase history, and more.
  5. Statistics dashboard.
    E, which includes open prices, click prices, purchases, and more.
  6. Advanced features.
    Look for other great features you can add to your campaigns like parks, contests, coupons, and events.

What Are the Benefits of Email Marketing Platforms?

Email marketing is important because it is one of the best ways to build loyal followers, generate revenue, and get users where they sit – their inbox.

When a user joins your email list, you have shown interest in your business and are ready to receive your messages.

With 74% of consumers pointing to word of mouth as having an impact on their purchasing decisions, email is a natural extension of that ability to gather and share information that is important to them.

Additionally, when you sell, email is the third most powerful source of information for B2B audiences after contacting people in the workplace and recommendations from industry thought leaders.

By choosing the best email service, you send the most affordable messages, communicate with warm directors without cold email access, and pay no extra for your monthly subscription.

Here are some additional benefits of using email marketing services:

  • Email marketing is more expensive and has a proven ROI (each dollar spent could create a $ 44 return on investment)
  • Easy to use and pre-designed email designers make creating amazing and easy-to-use emails
  • Email is one type of multi-channel marketing that builds customer loyalty and brand awareness
  • You reach your customers where they are – their inbox
  • Email allows marketers to reach their audience with relevant, personal, flexible messages – 74% of marketers say personalization increases customer engagement.
  • Automatic emails like discarded cart emails, welcome emails, and after-purchase shopping emails allow you to generate increased revenue for less work or time.
  • Email marketing options are endless and you can find tools that are easy to use whether you are a small business or a large business.

What Are Some Email Marketing Best Practices?

Email marketing isn’t as easy as simply just writing a message and sending it to a list of contacts.

There are a lot of email marketing best methods to observe and email marketing industry benchmarks to hit.

Down below I am going to mention some of the top email marketing best techniques to be specific.

1. Do Not Use Purchased Email Lists.

Email marketing is so efficacious because people involved in this field basically want to encounter your business and obtain/receive your message.

Purchasing email lists carry away this trust by spamming their inbox with anything they don’t want.

And the forfeitures for not following the rules are really crucial.

According to Keap (formerly Infusionsoft), you can be fined up to $16,000 per incorrect email under the CAN-SPAM Act.

This means that striking the spam folder would be the most petite of your worries.

The fitness of your email campaigns relies on a healthy open rate.

With the most contemporary General Data Protection Guarantee (GDPR) rollout, it endures repeating – never buy email lists.

You should also work out at cleaning your email list regularly to guarantee your contacts are up to date.

2. Personalize Content with Merge Tags

An email address, “Dear {first name}” is more personal than “Dear Member.”

Any piece of data you collect from your email subscribers should be used to personalize the content they find.

If an item goes into a column within a CSV file next to their email address, the merge mark may explode.

ESP-compiled code tags that allow you to place different pieces of user data in your email list to your emails.

Surnames and surnames are the most popular affiliate tags available from an email vendor.

Also, you can use other cards such as company name, previous visit date, number of open emails, purchased products, or information from surveys.

Using link tags in your first greeting is a great place to start making your email more personal.

3. Write Attractive Article Lines.

Email subject lines should be short, compelling, and create a sense of urgency while providing enough information so that the user knows what to open.

Sound confusing? Don’t worry – it doesn’t.

Title lines should be between 30 and 50 characters (most email providers determine subject headings that are much broader than that).

They should cut the noise and entice users to do something.

The use of numbers and symbols, well-thought-out emoji, and exciting offerings and discounts will increase your open prices.

4. Use the New Email Registration Email Series.

Email automation is a powerful tool commonly used in a series of emails that welcome new subscribers to a list.

These free reply emails automatically send when new users enter your list.

You can schedule these emails so your subscribers receive them on the first day, the third day, the fifth day, or even the tenth day.

Only you know the correct cadence of these emails based on your business objectives.

For example, an e-commerce website may offer a 10% discount on initial reception email.

In emails 2 and 3, they can continue to display their product story, product catalog, and social media accounts.

The welcome email series is great because it works automatically, complements your listing, and improves your chances of becoming a customer.

5. Format Your Emails Properly.

Emails should be between 500 and 600 pixels wide – any width than that and users may need to scroll horizontally on their mobile devices.

Never turn your “departure” email address into a “non-response” email, such as noreply@adamenfroy.com.

Make it a name your subscribers will soon know.

Place your main marketing message and call to action (CTA) above for most of your users to see immediately.

For your email and photo content, stick to three fonts or less, and make sure the design matches the look and feel of your product.

Finally, put your logo at the top of the email so that subscribers can see your product first.

Frequently Asked Question About Email Marketing Software

What Are the Types of Email Marketing?

There are majorly three main kinds of emails that you can send to your list:
1. Newsletters and marketing emails. These emails are shipped one time to your list and deliver up-to-date content, news, and recommendations.
2. Transactional emails. These emails are used often in eCommerce. Moreover, could be something such as order confirmation emails, receipts, invoices, and shipping verification emails.
3. Behavioral emails. These are emails that are activated based on subscriber activities, such as welcome emails when a user binds your list, upsell/cross-sell emails, post-purchase inspection emails, re-engagement emails, or free rehearsal expiration emails.

Can I Do Email Marketing for Free?

Yes certainly, you can enjoy the free email marketing software if you have a little list size. For instance, Mailchimp delivers free plans if you have under 2,000 contacts and are only required to send 10,000 emails every month.
Nevertheless, there are other favored tools that have more pleasing deliverability, more amazing designs, and more automation components. You get what you expend for.


Well, this brings us to the end of this article.

I really hope this checklist of top email service providers allows you to select the correct platform for your online business.

As you must have knowledge about the tons of great email marketing tools out there, it basically comes down to knowing and considering the price plans and the other features as well.

Startups need additional features than an already-established business so by concentrating on price, rate of deliverance, template designs, the comfort of use, and the outstanding features you need, you’ll be capable to discover the right fit.

My final recommendations: 

  • If you’re examining an amazing new email service with avant-garde automation, go with ActiveCampaign.
  • If you desire great email deliverability and the overall best platform for like a startup or small business, Constant Contact is your champion.
  • If you are examining adding email marketing into your CRM and integrated marketing toolkit, HubSpot is your most suitable choice.

Written by
Sushant Arora
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