You just launched a startup and you can not match your marketing budget with the big enterprises in the market. Every day consumers receive millions of marketing messages from your competitors, you have to overcome them as well. So here comes a challenge for you to come in front of eyes of as many consumers as possible, In this scenario as an entrepreneur what will you do?
We have come up with 8 highly cost-effective digital marketing tips for young bootstrap startup’s
Let’s talk social
Social media is one of the most cost-effective ways to market your startup. As a marketing platform, social media not only promote your brand but it increases consumer engagement and ultimately converting those engagements into leads that can be monetized.
1. Be Consistent with what you do: As I say this very often that ” Consistency is the key to success” Likewise Social media presence reflects your brand presence, So not just post regularly but your post should be uniformed and it reflects the brand identity of your business. Additionally, do not over engage or post so much or divert your audience. according to Buffer App reports that the optimal number of posts to Facebook and instagram platform is between five and 10 times a week, Twitter is five tweets a day and LinkedIn for one time a day.
2. The customer comes first, then you: I have seen this with most brands that they try to promote their products on social media, this kind of marketing strategy won’t survive for long. you are not giving any value to your customers. Instead of that you should do some research and try to find what actually your customer requires. if you will be able to build trust then you can easily sell your products to them.
3. Customer engagement: Social media is best platform to engage with your current and future customers. personal engagement will give Leverage to your followers and it realized them that they are a valuable member of your brand family
Also do not be afraid of social confrontation, approach any complaint as an opportunity to show your brand’s customer-service capabilities.
Lastly, don’t be afraid of failures, as a startup you should face some hurdles and difficulties on your way. Strategically approach these as opportunities to win customer satisfaction with good customer service and Make your brand as a long run test player in the field.
4. Try small investments into the platforms: “Organic reach” of content from brands and small businesses has fallen to less than 2 percent of all fans. There are a number of different social opportunities that you can invest in — all of which have merit depending on the industry and your unique selling proposition. Experiment with the below options and see what warrants the best ROI for your startup.
- Pay-to-play on Facebook: Facebook is steadily becoming a pay-to-play platform, and if you want to see any engagement you will need to invest in promoting your Facebook posts.
- Sponsored tweets: Twitter become a centric platform to get social engagement. twitter also help you generating organic engagements. On Twitter, with one being sponsored tweet you are likely to get more engagement with your followers and with the related audience as well.
- LinkedIn’s premium services: Advertising on LinkedIn is more expensive compared to Facebook or twitter but LinkedIn has a number of extremely valuable paid features, including a Sales Navigator that makes finding leads and contacts seamless. To know it more you can try Linkedin any paid service free for one month.
Content is still king
Content marketing is one of the most overlooked investments in launching a startup.
Why is content so important? It is the vehicle for conveying your brand’s message. If your content is not clear and message not well-formulated, you will undoubtedly struggle to succeed.
5. Critically think about your message: Content marketing should not be a process of throwing messages against the wall and seeing what sticks. To effectively brand your startup, you should engage in industry research and formulate unique selling propositions. Your message then needs to keep these USPs as the focal point. Avoid focusing on your features and instead sell the benefits.
6. Find cheap and creative content: Getting content written is not always expensive, there are so many website where you can get cheap and good quality content . some websites like Fiver, Upwork, Craglist , Now even some Facebook Groups are dedicated for content writing, I found most of my content writers from those groups.
For example, on Fiverr you can get an explainer video in less than 60% cost of an agency cost. Explainer video are good for a startup as they are great way to express your product and create brand awareness.
There are several other affordable ways to approach content creation and even small investment into content will go a long way in building your startups brand.
7. Optimize internal pages for conversions: your entire content strategy will stand to one point that what you want the visitor to do when they land on your website and what will be the purpose of that. Once you know the action you want users to do then you can apply required action to implement those tactics
- Find free plugins for capturing emails and then leverage affordable services like MailChimp or Constant Contact for drip campaigns.
- Use free tools like Google Analytics to monitor visitor’s paths to the website and once they are on it, find opportunities to create a more user-friendly experience.
- Optimize forms on your site to build a stronger inbound lead funnel.
- Find cheap and reliable cart services to sell products directly through your site.
- Whatever your objective, there is a cheap and often free solution.
8. Do outreach yourself: without proper content promotion activity, content marketing strategy is useless. now you have created an amazing piece of content, now you need to amplify it in the targeted audience. Leverage your social media profiles, email industry experts, reach out to LinkedIn groups or industry forums and contribute to other popular sites that your consumers might visit. according to me, you should apply 60-40- rule, 60% effort to create the content and 40% time for publicity
Running a startup on a shoestring budget is hard enough. If you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.